Sunday, May 17, 2020
Ben and Jerrys Ethical Issues - 1953 Words
1. Were Ben Cohen and Jerry Greenfield right to accept Unileverââ¬â¢s takeover offer for Ben amp; Jerryââ¬â¢s in 2000? And what does this case imply about business ethics more generally? Ben and Jerryââ¬â¢s is an ice cream producing company. The first shop opened in Burlington, Vermont in 1978. With a $12.000 ($4.000 were borrowed) investment, Ben and Jerry opened their first homemade ice-cream scoop shop. Each year the company celebrates its anniversary by having a free cone day. This has been a tradition since the very beginning. In 1981 the expansion begins and the company starts its first franchise. In 1984 sales begin to increase at an extremely high rate. At this time there was a 120% increase compared to the previous year. In 1985, theâ⬠¦show more contentâ⬠¦It has exposed itself many times to political actions as well as sponsoring its ideals on the cover of their ice cream pints. (History 1) Finally Ben and Jerry are the founding members of the ââ¬Å"Business for Social Responsibilityâ⬠(BSR). The BSR mission statement is ââ¬Å"We work with business to create a just and sustainable worldâ⬠. It provides consulting services, research and innovation, and cross-sector collaboration. (Business1). In 1994, the business for Ben and Jerry had to face various difficulties. To begin with, the market started to change. People were more concerned with health issues. It is renowned that the products of this famous ice cream company are amongst the most fattening within the category. Obesity became a huge concern for the health of the American population. Fast food companies, together with hyper caloric food producers, were put under the guillotine by health aware professionals. Ben and Jerryââ¬â¢s obviously fell under this category. For this reason, demand started to fall and the company went in the red. To contribute to this loss in sales and demand, is the entering competition in the market. At that time, the company had to confront a market full of competitors, most of which with lower caloric ice creams such as general ice cream scoop shops, Hoovers or Hà ¤agen-Dazs. In order to make up for these losses Ben and Jerryââ¬â¢s hadShow MoreRelatedUnit 37 Task M11495 Words à |à 6 Pagesexplaining how my business (Ben and Jerryââ¬â¢s) could change or alter some of its practices and showing how these changes would contribute to improved ethical behaviour. The ethical issues I will be working on are CSR and trading fairly. Corporate social responsibility: Businesses do not exist in isolation nor is it simply just to make money; a lot of factors come into play. Customers, suppliers and the local community are all affected by the business and its operations. Ben and Jerryââ¬â¢s products, and the wayRead MoreThe Code Of Conduct For Armed Forces1413 Words à |à 6 Pagesover such as discrimination and conflict of interest. The doctrine was written and signed by President Dwight D. Eisenhower on 17 August 1955 and has only modified twice since. When women entered the workforce, it made significant changes to the ethical cultures within different organizations. A lot of these women and men have been victims of physical violence within the workplace and/or involving their co-workers. Recognition. In the Code of Conduct for the Armed Forces of the United States, thereRead MoreThe Citizen Consumer Hybrid Of Ben Jerry s Marketing Strategy1624 Words à |à 7 PagesCITIZEN-CONSUMER HYBRID IN BEN JERRYââ¬â¢S MS 2 THE CITIZEN-CONSUMER HYBRID IN BEN JERRYââ¬â¢S MS The Citizen-consumer Hybrid in Ben Jerryââ¬â¢s Marketing Strategy Yilin Zhang Media, Culture and Environment Dr. Andy Opel Nov 1, 2017 The Citizen-consumer Hybrid in Ben Jerryââ¬â¢s Marketing Strategy Today, the ice cream industry has been developed mainly in the United States (Arbuckle, 2013). As a frozen product, ice cream is often related to environmental issue. As Gwanpua (2015) pointsRead MoreEssay on Strategic Plan, Part I: Conceptualizing a Business1277 Words à |à 6 Pagesexperience. Ben Jerryââ¬â¢s has elevated the ââ¬Ëice cream experienceââ¬â¢ to a whole new level with their company philosophy, the product they offer and the service they provide to their customers. It is important to understand how the vision, mission and values of a company can affect the business. Lip service is not something any consumer deserves, and Ben Jerryââ¬â¢s has taken this to heart. Their three-part mission statement, progressive value statement and their stand on current social issues show theyRead MoreMm Case Seminar1149 Words à |à 5 Pagesands not to lose their market shares to others. à Ben Jerrysà à 1. How does Ben Jerrys values help execute the marketing strategy?à Social values take an important part of Ben Jerryââ¬â¢s company values. The company aims to build a strong relationship with its customers therefore creates a long-term loyalty. Ben Jerryââ¬â¢s social values is the foundation of its marketing strategy. The product and promotion of marketing mix in Ben Jerryââ¬â¢s are good examples of how their company values affectRead MoreCorporate Social Responsibility And Its Effects On Environmental And Social Wellbeing Essay2027 Words à |à 9 Pagesresponsibility is something that is practiced in every company. However, every company is different and is portrayed in the way they complete their Corporate social responsibilities. Because of this, each company is unique, especially Ben and Jerryââ¬â¢s. Ben and Jerryââ¬â¢s needs very specific corporate social responsibilities and because they are environmentally friendly. First, what is CSR? CSR is corporate social responsibility, which ââ¬Å"refers to business practices involving initiatives that benefit societyRead MoreWhat are Benefit Corporations?2336 Words à |à 9 Pagesfor of change in passing legislation and investing capital to make a difference in the world. Besides being accountable to all stakeholders, B Corporations are more transparent than that of traditional corporations as they are required to annually issue a report to the public, assessing their overall financial and environmental performance against a quoted threshold known as the B Impact Assessment. In acting socially responsible as a mission rather than an option for businesses, Benefit CorporationsRead MoreMarketing Strategy1138 Words à |à 5 PagesReynoldsââ¬â¢ marketing strategies. Which issues seem to be perennial problems for the company? 2. How has R.J. Reynolds used its marketing strategy to counteract negative influences within its operating environments? Exercise 3.2 Ben Jerryââ¬â¢s http://www.benjerry.com 1. Based on Ben Jerryââ¬â¢s website, can you determine the characteristics of the firmââ¬â¢s customers? How are these customer groups related to selling ice cream? 2. How is Ben Jerryââ¬â¢s website used to collect customer informationRead MoreAdvertising And Their Influence On Children1516 Words à |à 7 Pagesmarketers might overlook the ethical policies. Ethics in advertising has become critical in todayââ¬â¢s scandal ridden ere and it affects the practices of humanââ¬â¢s lives. Hence ethics is considered most important feature of advertising. Ethical advertising is constantly beneath the scrutiny of the public and shelled with criticism and has been through many moral ethical issues involved in ââ¬Å"fairâ⬠advertising. Also, unethical practices may endure to raise question from an ethical standpoint. Advertising canRead MoreChallenges Faced By Hybrid Models1271 Words à |à 6 PagesHowever, to a certain extent, for-profit corporations are limited in their capacity to address social issues as a result of their responsibility to their shareholders to maximize share value. While legal scholars continue to debate this claim, it is generally accepted that shareholders reserve the right to demand that corporations put profits above all else. The Unilever forced buyout of Ben Jerryââ¬â¢s in 2000 is one notable example often cited as evidence that corporations, even those that have operated
Wednesday, May 6, 2020
The Representation Of The Female Body - 954 Words
Our identity is what makes us human beings. People question their identity as it defines them or is it merely society labeling them. However, a femaleââ¬â¢s identity deals with sexist advertising is questioned a great deal. The representation of the female body in popular advertisement is typically shown to be vulgar, it is known as their identity to look at a certain image for the male population to draw their attention. In the early 1900s, women did not have to be half naked to get attention from the media. They could have got attention by being fully clothed. In the 2000s time has changed and the advertisements have changed. The media portrays the women to be this way, is this really their identity? Socially this is unacceptable for women and young teens questioning their femininity. In a recent article ââ¬Å"Many Advertisements Are Sexistâ⬠the author believes the viewpoint of women in magazines, advertisements, commercials, and campaigns are stereotyping women to be sexual. Sexist advertisements continue to use female nudity to promote products. These advertisements that downgrade woman are promoting items using seductive and attractive techniques to attract the opposite sex. It causes a psychological impact on these women and young girls who are watching the advertisements, because of the unrealistic expectations, which result of body image problems and sexual violence (Ballaro and Wagner). Many forms of media such as magazines, billboards, campaigns and advertisements benefitShow MoreRelatedRepresentation Of Black Female Body970 Words à |à 4 PagesRepresentation of Black Women A fascination with the Black female body dates back to the early 19th century. During this time, a South African woman, Saartjie Baartman, was exhibited in France and England as a show attraction for her ââ¬Ëunusualââ¬â¢ body shape which featured wide hips and large buttocks (Spies). The historical allure of Black female bodies continues in present day. Representations that are frequently present in the media have revealed an assumed sexualized appeal of the Black woman. HooksRead MoreStereotypical Representations Of Racially Marked Female Bodies760 Words à |à 4 PagesAndrea Cameron 130131120 WS 203- OC1 Dr. Bianca Rus June 25, 2015 Assignment #2: Stereotypical Representations of Racially Marked Female Bodies The world of Disney it is not necessarily magic for everyone. In Western popular culture there is an endless buffet serving stereotypical ideologies for racially marked women. The media often relies on representation of articulation of ethnic women as animalistic, inferior and outside the natural. Films tend to utilize signifiers that express race, classRead MoreRepresentation Of The Female Body Image And The Mass Media1586 Words à |à 7 PagesREPRESENTATION OF HOW WOMEN PROMOTE EXCERSISE IN NEW ZEALAND MEDIA AND HOW IT AFFECTS FEMALES Female Body Image and the Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard Representation of women in the media can change the way that the people of New Zealanderââ¬â¢s think of themselves. Media has a powerful ability to reach many people and to influence and direct attitudes of our countryââ¬â¢s behaviours and knowledge. - Magazines (the representation of kiwi identity they create)Read MorePortrayal Of African American Women1538 Words à |à 7 Pagesand pushy. These contradictory representations are doubly imposed upon Black women. For example, there are common stereotypes ascribed particularly to African American women, such as the ââ¬Å"promiscuous jezebelâ⬠. This stereotype, which evolved during slavery, continues to exist and still contributes to the harassment of African American women today. More specifically, it shapes how black women and others formulate beliefs and interactions regarding African American female sexuality. They are informedRead MoreWomen Of The Hip Hop Culture942 Words à |à 4 Pagesculture today, objectified female bodies can be represented everywhere from advertising images to magazine covers, television, music and many more. Through these media institutions, we allow them to construct social identities in ways that allow us to understand what it means to be black , white, Asian, male or female etc. Within many popular culture mediums such as music, stereotypical representations of racially marked female bodies are often formed. Thus, these representations also have the abilityRead MoreWomen s Representation Of Women1676 Words à |à 7 PagesIn a survey regarding body image, 69.3% of teenagers said they were not happy with their appearance, and 64% of women in there sixties said they were not happy with their appearance either. The difference between the two, however, is that the majority of the older women were ââ¬Ëgratefulââ¬â¢ about the way they look, while most teenagers described themselves as ââ¬Ëself-consciousââ¬â¢ when it comes to their physical appearance (ââ¬Å"How Women Feel About Their Looksâ⬠). These statistics prove that women of all agesRead MoreGender And The Media By Rosalind Gill1596 Words à |à 7 PagesReview of Gender and the Media by Rosalind Gill Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in society. GillRead MoreThe Sexuality Of Female Body961 Words à |à 4 PagesFor decades, images of the ideal sexualized female body have plagued covers of magazines and other forms of published media in the United States, perpetuating notions of what the sexual female body should look like (Krassas, Blauwkamp and Wesselink 2001). These images of the sexualized female body are deeply embedded in advertisements and media, both of which hold strong roots in the United States, as well as other comparable countries in the developed world (Baker 2005). It is estimated, that theRead MoreAre You Beach Body Ready?1232 Words à |à 5 Pagesââ¬Å"Are you beach body ready?â⬠This is a slogan of a controversial advertisement in the UK with a slender, yet curvy woman in a bikini. Even though this commercial is for promoting diet products, the focal unrealistic, idealized female body image in a bikini and her seductive eyes make the most women ashamed of their body images. Sweney reported, the advertisement was a controversial issue due to a reason of womenââ¬â¢s sexual objectification and banned in the UK eventually. Even though the advertisementRead MoreAdvertising Guide Consumers Thinking, Actions And Behaviour1421 Words à |à 6 Pagesverbal representation of the sexes, advertising comes to function as ideological apparatus for the reproduction of our gender identities. Our retrospective identities as men and women for whom ââ¬Ëthe signifier ââ¬Å"womanâ⬠always signifies women: we recognise ourselves in any representatio n of woman, however ââ¬Å"originalâ⬠, because we are always already defined by our genderââ¬â¢ (Winship 1980: 218 f.) It is common to think of gender constitution as distinct from sexual constitution, in that male and female sex is
Tuesday, May 5, 2020
HIV in Malaysia Ministry of Health
Question: Discuss about the HIV in Malaysiafor Ministry of Health. Answer: HIV/AIDS has remained a global epidemic since its discovery in the late 20th century. Although some regions such as Sub-Saharan Africa have been severely affected, there has been a promising battle to combat this epidemic(United Nations, 2015). Globally, there are more than 34 million people with HIV and another two million who die of AIDS(Ministry of Health, 2011). The decrease in new infections across the globe is a sign of the commitment in most countries to combat HIV. Malaysia has not been an exception in the spread and preventive measures to fight this epidemic. Since the diagnosis of the first case of HIV in 1986, countless efforts have been put in place to contain it(UNICEF, 2009). The government and other non-governmental organizations have continuously shown their concern in combating the spread of HIV in Malaysia, with a particular focus on the most at-risk population(Ministry of Health, 2011). Consequently, the number of new infections has been on a steady decline since 2002. As at 2010, there were ten new reported cases of HIV daily with a ratio of two females for every eight males(Ministry of Health, 2011). As a contemporary health issue, HIV affects Malaysians differently based on the determinants of health. This analysis focuses on how HIV has impacted the health of Islamic males aged between 15 and 24 years. The efforts to prevent HIV infections among people aged between 15 and 24 years has shown moderate progress. As far as HIV is concerned, various determinants have affected these efforts, most of which revolve around the Health Belief Model. The Health Belief Model involves an assumption that individuals take preventive action when they are susceptible to a disease and acknowledge the consequences as severe(Lanz Becker, 2016). Therefore, it is based on the conviction that the acquired information about a disease reduces the threat of acquiring the disease(Lanz Becker, 2016). There are many variables allied to the Health Belief Model such as the demographic and socio-psychological variables of the target group. Narrowing down to the specifics, culture is one of the demographic variables. The youth are known for their adventurous nature because of peer pressure or the feeling of a first-hand experience. However, most of these risky behaviors such as premarital sex are not guided by an existing knowledge capable of weighing the risks against the perceived benefits(World Health Organization, 2012). In a study conducted by the Ministry of Health in Malaysia, it was found that 5.2% of the youth aged between 17 and 24 already had more than a single sexual partner, and 50% had engaged in sex before marriage(World Health Organization, 2012). In a different survey conducted among school-going respondents, it was found males were two times more sexually active than their female counterparts(World Health Organization, 2012). These statistics point towards some of th e reasons why these target groups are particularly vulnerable. These risky behaviors can be attributed to the youthful culture and explain the disparities in the prevalence of HIV in Malaysia. The majority of new HIV transmissions in Malaysia are attributed to heterosexual transmissions followed by bisexual transmission and injection drug use(42%, 36% and 17% respectively)(Malaysia AIDS Council, 2015). This information shows the rapid rate of change since a different report by IAS in 2013 had shown that injecting drug user was the leading cause of HIV. Most of the injecting drug users are males, and this explains why this gender has constantly represented the majority of cumulative HIV cases in Malaysia. In all these reported infections, those aged between 13 to 19 years account for approximately 2%. Unfortunately, females lead among those infected through heterosexual intercourse and this explains why the number of housewives and sex workers is one the rise(UNICEF, 2009). Religion is the other health determinant that has affected the target group. Islam is the official state religion, and it has certain religious and cultural norms that have affected the spread of HIV in Malaysia(Sern Zanuddin, 2014). To date, most of the people associate HIV/AIDS with immorality, dangerous lifestyle, and illegal drug use. Religion comes in handy with these myths and misconceptions because of its role in teaching morality and clarifying any doubts that might lead to the discrimination towards those infected and affected by the disease. For instance, some people might refuse to share utensils, greet, or hug people with HIV because of the misconception that any form of contact can spread the virus. Such kinds of discrimination negatively affect people with HIV. Therefore, any loophole from the religious perspective can be a major blow, more so among countries with an official state religion like Malaysia. The sharing of information about sexuality remains a private subject and a taboo among the Muslims(Sern Zanuddin, 2014). The positive side of this culture is the overemphasis on chastity and the sinful nature of sexual intercourse outside marriage and homosexuality(Sern Zanuddin, 2014). Malaysia is an open economy, and with the infiltration of new communities, the rampant enculturation affects the religiosity of most Malays despite having organizations like JAKIM which mobilize the development and progress of Muslims in Malaysia(Sern Zanuddin, 2014).Consequently, most of the adolescents have ended up dating and engaging in unsafe sexual intercourse despite the domination of conservative and traditional values in Malaysia(Wong, Chin, Low, 2010). Education is also a health determinant that has shaped the prevalence of HIV/AIDS among the youth globally and in Malaysia. In Sub-Saharan African countries with available data, only 30% of young women and 37% of young men had comprehensive knowledge of HIV in 2014(United Nations, 2015). This shows that most of the developing countries have not invested as much as the developed countries mainly due to budgetary constraints. Education is related to the occupation which has been a good indicator for the variations among different gender. At the start of the new millennium, the ratio of HIV positive men to women in Malaysia was 10:1. In 2015, a new study showed that the ratio had decreased to approximately 8:1(89%: 11%)(Malaysia AIDS Council, 2015). The decrease has been attributed to the certain occupations dominated by women like sex work, low levels of knowledge and the submissive nature of women which men misuse to coerce them into unprotected sex that increases their infection rate (UNICEF, 2009). The Millennium Development Goals report in 2015 showed that income and location affect the disparity in the knowledge of HIV/AIDS. Focusing on income, the disparity among between rich and poor households was 17% vs 35% for young women and 25% vs 48% for young men globally(United Nations, 2015). In addition, the high prevalence of HIV in developing countries in the Sub-Saharan Africa (approximately 70% of total infections) compared to the rest of the world (30% of HIV infections) shows that the low income is a risk factor(World Health Organization, 2012). Based on location, the global disparity between rural and urban households was 23% vs 36% for young women and 32% vs 46% for young men(United Nations, 2015).The level of knowledge is connected to other problems such as stigmatization and discrimination towards people with HIV enacted from such societies(Balagun, 2010). In addition, a low level of understanding and the misconception that HIV is associated with the immoral people contr ibutes to risky sexual behaviors. This trend which is a reflection of Malaysias case can be attributed to the overemphasis on traditional values in rural villages which limit the sharing of explicit content about sex and HIV/AIDS(Ng Kamal, 2012). Education is closely related to the environment as a health determinant. In some rural areas, inequalities in HIV transmission have mainly been affected by the inadequacy of reproductive health services(Balagun, 2010). Most of the organizations providing these services focus on the urban population, leaving the rural areas prone to more infections. The rural population has also experienced an increase in new HIV infections due to fewer HIV awareness programs(Ng Kamal, 2012). Therefore, the best way to combat the rising numeber of infections in rural areas is through increasinh health awareness and initiating programs like couple testing which JAKIM has tried to do(Sern Zanuddin, 2014). However, there are some states such as Kelantan have constantly recorded the highest rates of HIV due to their location close to the borders with Sungai Golok and Hat Yai, and men easily acquire the virus from the neighbouring countries(UNICEF, 2009). These geographical distinctions affirm that the e nvironment plays a significant role in the HIV epidemic. The youth aged between 15 and 24 years contribute a significant proportion of the Malaysian population. This means that any factor that severely affects the health of this population has an impact on the country. The effects of HIV among the youth is an example of a situation that various stakeholders have to solve if the country is aimed at progressing. One of the areas that need attention is increasing the level of knowledge about the disease(Sern Zanuddin, 2014). However, it should also be noted that knowledge alone may not necessarily be protective against contacting the disease since there are those who might have all the knowledge but still chose to involve in risky sexual behavior(Wong, Chin, Low, 2010) There has to be an initiative to live what they are taught. In such cases, gender differences in perceptions, beliefs, and attitudes, particularly with regards to sexual behavior are other crucial factors worth considering. Therefore, the solution to the existing HIV menace a mong the youth can be tackled when all these determinants of health are incorporated in the proposed strategies. References Balagun, A. (2010). Islamic perspectives on HIV/AIDS and antiretroviral treatment: The case of Nigeria. African Journal of AIDS Research, 9(4): 459-466. IAS. (2013). Factsheet: HIV and AIDS in Malaysia. 7th IAS Conference on HIV Pathogenesis, Treatment, and Prevention (pp. 1-5). Kuala Lumpur: IAS. Lanz, N., Becker, M. (2016). Health Belief Model: A Decade Later. Sage Journals, 44(3): 94-127. Malaysia AIDS Council. (2015). Snapshot of HIV and AIDS in Malaysia 2015. Malaysia AIDS Council. Ministry of Health. (2011). Malaysia National Strategic Plan on HIV and AIDS 2011-2015. Ministry of Health. Ng, C., Kamal, S. (2012). Bridging the gap between adolescent sexuality and HIV risk: the urban Malaysian perspective. Singapore Medical Journal, 47:482-490. Sern, T. J., Zanuddin, H. (2014). Affirmative Religious Response Culture to HIV and AIDS: Understanding the Public Relations Role of JAKIM in Curbing the Epidemic among Young Muslim Couples in Malaysia. Asian Social Science, 10(3): 1-8. UNICEF. (2009). HIV and AIDS in Malaysia. UNICEF. United Nations. (2015). The Millennium Development Goals 2015 . New York: United Nations. Wong, L.-P., Chin, C.-K. L., Low, W.-Y. (2010). HIV/AIDS-Related Knowledge Among Malaysian Young Adults: Findings From a Nationwide Survey. Journal of the International AIDS Society, 10: 148-157. World Health Organization. (2012). Health of Adolescents in Malaysia. World Health Organization Western Pacific Region.
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